Jan. 23rd, 2014

penpusher: (Livejournal Pencil)
In Promoting LiveJournal - Step One, I focused on the elements that might drive people to the site - celebrities, and those that love/hate them.

Traffic is king when it comes to social media, so you have to consider what would get people to visit the site, and then, hopefully, stay around.

[livejournal.com profile] ravenfeather offered up a pretty nice little concept that might entice celebs to come back - some sort of program that could donate a portion of proceeds to the celeb's charity of choice, possibly based on clicks, views, responses, or some combination. It might be a bit difficult to institute in a way that doesn't create some problems or issues (and maybe long-time users would take offense?), but it really seems like something to consider. It could also be a "test market" for what could eventually be a "profit sharing" system from providing content for ALL users, not just the famous ones... and wouldn't a program like THAT be a way of getting the traffic back?!

I really feel that everything is in place, from a user standpoint, for LJ to explode all over again. Well, most everything. [livejournal.com profile] dabroots pointed out that when he goes to other sites like The New York Times or other similar news or entertainment sites, there are buttons that allow you one touch to post an article to your Facebook, twitter, reddit, stumbleupon, and a whole bunch of other places, but no blue pencil for LiveJournal.

In fact, LJ doesn't have much... )

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