First Think, THEN Ink.

Though I did go into some detail about what "Contacts" are as far as telemarketing companies are concerned, I think it's an important enough topic to go a bit more in depth about, and that it actually deserves its own entry in our listing of all things related to the subject.

As I stated, a "Contact" is:

1. The person listed as the patron (the person the telemarketer has been tasked to call).
2. The patron who listens to the pitch.
3. The patron who either says yes, and agrees to do a donation/purchase, or says no, and concludes the call.

It's important that the contact meets these requirements in order for the telemarketing company to claim it when they ask for the client to pay.

( And that's also why telemarketing companies... )

It's time to discuss the business of the caller. Yes, we're talking about telemarketing companies, these monolithic and anonymous organizations and how they are run, but ultimately, the "voice" of the company are the people who are actually making the dials. The callers.

I can't speak for every telemarketing company in their practice of who they hire to do these calls. But dependent on how stringent the screening process is, there are some potential problems with some of these companies, so, for safety's sake, and for your own peace of mind, let's go over some of the basics of that person who wants to get your credit card info.

( When any legitimate telemarketing company calls... )

Continuing with my series of posts about the behind the scenes of how telemarketing works, there are a few other elements that are worth noting when it comes to dealing with a situation where you are called.

Not every telemarketing company works exactly the same way. Some companies have bots that call you with recorded messages. Others are shysters who are really looking to scam money from you. Those aren't really telemarketing companies at all; those are criminals. And then there are companies that are working at very low levels, trying to get you to donate five or ten dollars for some cause.

My company is one of the highest regarded and well respected firms in the business. We have done work for a lot of very well known clients and have been hired back again and again by many, including Carnegie Hall (which just started their Spring campaign this week), American Ballet Theatre Subscriptions (we're just wrapping up the renewals for the 2014 season before tickets go on sale to the general public), and the many times aforementioned Democratic National Committee. They might love us more than we love them!

Part of the reason my company has had the success it achieved is through the method used to train our callers.

( There is something of an industry standard... )

Telemarketing. The word conjures up middle aged men in cheap suits and hairpieces, constantly dialing from their cubicles and trying to get you to part with your money for any number of illegitimate reasons! You simply wish these creeps would go away, forever!



They are not going away.

( Not Going. )