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As I continue with some of the more frequently asked questions in Telemarketing, I must tackle the one most important element of everything that happens in a call. I'm talking about getting a pledge for an amount or getting that amount on a credit card, or as I have titled it here, Paper or Plastic?
There are a few basic concepts at work when it comes to this process and so I have to go in a couple of different directions. This really isn't a meander in any way but to give you a full view of what happens, it's necessary.
A client hires a telemarketing company for a couple of reasons. It's a cost effective way of getting funds for them, and getting those funds sooner than they would using other methods. Typically, organizations send out glossy brochures, letters of appeal, emails, some of which are pricey and most of which go unread. But also getting a phone list is a good way to get feedback directly from the very people that use that service, which can be even more valuable than the funds, in some cases.
( The appeal of using a caller... )
There are a few basic concepts at work when it comes to this process and so I have to go in a couple of different directions. This really isn't a meander in any way but to give you a full view of what happens, it's necessary.
A client hires a telemarketing company for a couple of reasons. It's a cost effective way of getting funds for them, and getting those funds sooner than they would using other methods. Typically, organizations send out glossy brochures, letters of appeal, emails, some of which are pricey and most of which go unread. But also getting a phone list is a good way to get feedback directly from the very people that use that service, which can be even more valuable than the funds, in some cases.
( The appeal of using a caller... )