First Think, THEN Ink.

It's the Most Important Fair in Human History. It's full of stories. Full of history. And millions came to visit. All of them sharing the belief that life in the universe originated here. At that fair. Well, it's what their kids believed. It's a nice story.

But as you know, the New York World's Fair really was quite the event. It introduced the Belgian Waffle to America. For that ALONE it deserves a revered place in everyone's heart! But there was so much more. We've previously talked about how Walt Disney basically had his fingerprints all over this event, a kind of Northeasterly Disneyland for the length of the go. And Disney used his exhibits at the fair as a kind of test market for the world to see what would and wouldn't work in his own parks and to perfect attractions that would eventually get used at Disneyland and the forthcoming Walt Disney World.

( Let's Go Back Again to 1964... )

The New York World's Fair opened on this date in 1964. Though the TV series "Mad Men" surprisingly ignored it (or maybe not so surprisingly, as an agency as small as SCDP wouldn't have had anything to do with the heavyweight names that opened pavilions for the event), this was a big part of the vision that Robert Moses had for the city and really informed his future plans for where he saw the roads, highways and neighborhoods.



( Robert Moses, if you didn't already know... )